What Price Do Companies Pay for Poor Relationship Management?

At the 17th MUK Expert Forum, attorney Maximilian Beiche joined Dr. Sabine Ringlstetter to discuss how companies can effectively manage communication crises and protect their corporate and brand reputation.

The discussion focused on the economic impact of inadequate relationship and reputation management. It highlighted how even seemingly minor issues – such as poorly managed terminations, a lack of complaint channels, overlooked negative reviews or missing trust signals – can have a lasting impact on how a company is perceived and, ultimately, on its value.

Combining legal and communications perspectives, the presentation used practical examples to demonstrate how companies can identify reputational risks at an early stage, respond professionally to crises and sustainably protect their brands.

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